You don’t need to spend money on advertising. You don’t need focus groups or expensive brand awareness campaigns. All you need to do is put few sentences together in plain English and be able to create a web page.
If you can’t do it yourself, ask your friend to do it for you or pay a little money for a proper web designer to create your page. Then just write stuff and make web pages. You know that information is King. People are searching for information all the time and this phase is important because it is part of the buying cycle.
The first thing anybody does now when they want to buy something is Google it. The internet has been with us for years now, and we all feel like old hands t it, but the truth is that very few companies know how to use it properly for marketing.
The internet is amazing. For next to nothing, for pennies, it allows you to reach people all over the world who might have an interest in what you have to offer. It is the single most ground-shifting invention in media terms since the printing press. And yet hardly anyone out there has grasped how to use it.
So what is the answer?
Very simple. Just start talking to people. There is a bit of a trick to this, but not a huge one. You have to begin to think like your potential customers. You have to understand them and start giving them what they want, which is information. If you don’t know what they want – ask them. Talk to them. Pay attention to what they say. Make a list of the questions they are asking. Use the words they use.
Then you write simple articles that answer those questions and you publish them as separate pages on your website.
There it is, the big secret weapon.
Set the pages up so that Google can find it easily for people who are searching and write good articles.