When making sales means you’ll be able to make rent this month, it’s all too easy to look at your potential customers with dollar signs in your eyes. But is that really good for your long-term success? Maybe not! Experts say that now more than ever, it’s vital to focus on your relationship with your clients, and let the sales flow in from there!
Learn about your customers.
Ask customers questions and get to know their concerns, problems and interests. Don’t ask questions just with an eye to making the sale; focus on really understanding what your customers need. Conduct customer surveys and polls to find out what they want from your business and what more you could be doing. This information will help you provide lasting value, and when you focus on helping them—not on what you get out of the relationship—you build customers for life.
Go above and beyond.
By throwing in extra services for free, offering advice about how to use a product properly, or providing suggestions for different ways to do things, you show that you care about the customer in the long term, not just during the sales process. When done properly, this can be a way to not only build customer relationships, but also upsell additional products and services.
Finally, don’t forget to build relationships with other business owners. By getting involved in both online and offline networking organizations, business events and conferences, and your local Chamber of Commerce or industry group, you will make valuable connections. You never know who will introduce you to the next customer you’ll build a lasting relationship with.
– via Small Biz Daily
If you want customers for life, the best strategy is to make sure that every single interaction – be that a phone call or a monthly service performed for a client – is strengthening and enhancing the good feelings your clients have about you. Blow them away every time and they’ll become more than just customers…they’ll become true fans!
Content Marketing To Build Relationships
Another way you can enhance and build your relationship with your clients is through the content on your website or blog. By being helpful and informative, you can establish yourself as an expert in their eyes. And who do they turn to when they have a cleaning need? The EXPERTS, of course!
Content marketing is such a hot topic right now that calling it a hot topic has become a trope in itself!
But there’s a reason for this. Traditional paid advertising—the standard interruption marketing method—essentially amounts to renting eyeballs or clicks for your business. Once the money stops flowing into those channels, the results also stop.
By contrast, content marketing allows you to build an audience that you can keep. It should not be viewed as a traditional marketing expense since the returns for evergreen content will last as long as the thoughts stay relevant.
But content goes far beyond acquisition. Using content as a form of support is also marketing. Free resources, help documentation and webinars can market to customers as long as the content is:
Is your content doing all of the above? If not, it’s time to rethink your execution.
– via Help Scout Blog
So how are you seeing your customers – as dollar signs, or as lifelong relationships waiting to happen? What works for you when you’re trying to go above and beyond for your customers?