Monthly Archives: December 2015

Building Your Elevator Speech

The elevator presentation – or elevator speech – is a great resource to have in your back pocket. You never know when you will come across someone who needs to hear about what you and your business do and could do for them. The other benefit is that the more you boil down an explanation of how you specialize, the better you will understand it yourself. There’s nothing like putting a sharp focus on explaining something to make you see it differently and understand the entire scope of your work from a different perspective.  Continue reading